Coro is the fuel for your go-to-market engine

Coro is the fuel for your go-to-market engine

Enterprise buyers don’t just wake up and decide it’s time to purchase your product: You have to stimulate, nurture, and convert their interest. To do that, you need the visibility, insights and tools to spot opportunities, define and mobilize the right actions, and measure what works.

Coro is our suite of digital solutions that aligns people, processes, and technology in an integrated commercial system that makes your go-to-market organization the profitable growth engine you know it can be

Featured Solution: Account Action Planning

Featured Solution: Account Action Planning

The intuitive design of our cloud-based Account Action Planning software makes it easier for your teams to identify and take action on account-level insights

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Accelerate your business with the Account Planning Platform

  • 10-20% Topline growth from account management and sales plays
  • 3-5x Pipeline growth for target accounts

Together with our partners, we’ve developed in-house software tools that are interoperable with your enterprise technology systems:

MoneyMapSM

Find the biggest account and product activities, decide where to deploy resources, and activate your frontline to win more business. Learn more

Account Action Planning

Stimulate demand and build pipeline by tracking and rewarding the right sales motions and strategies, including actionable account plans and repeatable sales plays. Learn more

Contract Optimizer
Developed with Pramata

Spot and plug price leaks driven by contracting practices by auditing your contract data and activity. Learn more

Pricing Navigator
Developed with Pricefx

Take control of your entire pricing system with this simple platform that creates real-time visibility into your pricing processes and risks. Learn more

Simple online surveys and unrivaled proprietary databases of benchmarks fuel each of our capability X-rays:

Commercial Excellence X-ray

Our unrivaled proprietary database of commercial best practices from more than 850 companies helps you assess performance and align your team around the gaps you must close. Learn more

Tech Stack X-ray

Our robust tool for evaluating adoption, ROI, and vendor performance helps you make more informed decisions about sales and marketing technology investments and initiatives.

Pricing Capability X-ray

Our fast, flexible benchmarking tool shows you how to bridge the gap between the price you’re getting and the price you could be getting. Learn more

Sales Play SystemSM Maturity X-ray

Our turnkey survey and analytics tool benchmarks the maturity of your revenue operations and identifies the biggest opportunity areas for systemization of successful and repeatable selling motions that will drive sustainable and profitable growth.

Marketing Capability X-ray

Understand the effectiveness of your B2B marketing practices and hone in on where and how you should enhance your marketing toolkit to more effectively reach and sell to your target audience

Our dynamic data and visualization tools are powered by advanced analytics, machine learning, and human-centric design:

Dynamic Deal Guidance
Powered by Pricefx

Identifies patterns in sales transactions to deliver price recommendations to your front line team. Learn more

Price Leakage Stopper
Powered by Pricefx

Develops a view of true profitability and sources of leakage through the price waterfall, supported by our Pricing Center of Excellence and experts for end-to-end support.

Dynamic Pricing Engine

Synthesizes relevant variables into a single database, monitors competitive actions, tests scenarios, and updates prices in response to real-time market changes to maximize revenue or margin.

Pricing KPI Database

With data on nearly three dozen standard pricing KPIs, we can help you make faster, better decisions and elevate every facet of your pricing practices. Learn more

Commercial Excellence KPI Database

Provides relevant performance benchmarks for all facets of your go-to-market organization, from sales operations practices to digital tool adoption to frontline coaching and performance.

Account Planning Resources

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To learn how your sales organization can benefit from Coro, please contact us