Partner Sonar
Expand Partner Sales with Partner Sonar’s Unique Data
Leverage advanced analytics applied to an extensive channel partner dataset to identify, curate, and grow the right partners — all through a scalable, user-friendly discovery and assessment channel partner software that provides you with a clear picture of partner availability.
Create Data-Driven Channel Partner Strategies
Finding the right partners can feel like searching for a needle in a haystack. Partner Sonar helps you optimize and expand your channel partner ecosystem with cloud-ready system integrators, cybersecurity vendors, highly autonomous managed service providers, value-added resellers, and more.

Grow Your Channel Program

Develop Profitable Growth Strategies

Optimize Marketing Spend

Plan and Execute Product Launches
Hear What Our Customers Are Saying
“If you’re struggling to understand where you fit among your partners and competitors, Partner Sonar is a great place to start. It is also a real goldmine to find new partners with specific capabilities.”
Zach Mandeville | Head of Sales Operations, Thales
Explore Partner Sonar’s Most Powerful Features
Unlock innovative capabilities designed to identify strengths and weaknesses across your global channel partner coverage.
Benchmark Against Your Competitors
Use competitive analyses and peer data to surpass your competitors. Compare your channel mix to key market players, identify emerging trends, and evaluate how other distinct channel partner strategies stack up against your own.
Customize Partner Search Parameters
Narrow your search for channel partners based on their capabilities, competencies, and geographic strength to find the partners that can support your business — and your customers — most effectively.
Enable Self-Service Analysis
Make it easy for sales teams to adopt data-driven strategies with user-friendly interfaces and intuitive data visualization tools and pre-determined search categories that map to your business needs.
Benchmark Against Your Competitors
Use competitive analyses and peer data to surpass your competitors. Compare your channel mix to key market players, identify emerging trends, and evaluate how other distinct channel partner strategies stack up against your own.
Customize Partner Search Parameters
Narrow your search for channel partners based on their capabilities, competencies, and geographic strength to find the partners that can support your business — and your customers — most effectively.
Enable Self-Service Analysis
Make it easy for sales teams to adopt data-driven strategies with user-friendly interfaces and intuitive data visualization tools and pre-determined search categories that map to your business needs.
Unparalleled Insights. Limitless Partner Growth.
Partner Sonar combines 1st-party data, peer data, and publicly available web data to give you a complete picture of your partner market and reliable insight into which partners will best support your business growth.
420
k+
partners in our global database
~
25
%
database channel partners are high cloud focused
$
130
B
in channel partner resell activity
80
+
countries included in our channel partner database