The World's Largest Channel Partner Database

Turbocharge your channel results with Partner Sonar

Welcome to Partner Sonar – your ultimate solution for optimizing channel partnerships and driving growth. Discover new partners, gain deep insights, and streamline your channel strategy with our cutting-edge database and consulting-grade analysis.

GenAI Application

Why Choose Partner Sonar?

With Partner Sonar, access the most extensive channel database available. Each profile includes detailed and accurate firmographic data, partner specializations, business models, and vendor partnerships. Tailor the platform to meet your specific channel strategy needs.

Find New Partners

Search over 500,000 search partners by capabilities and specializations.

Identify Growth Opportunities

Uncover partners with high growth potential by analyzing loyalty and share of wallet.

Optimize Allocations

Allocate MDF and PDF resources effectively to partners with the highest potential for success.

Benchmark Against Competitors

Evaluate your partner mix against competitors to identify coverage gaps and strategic opportunities.

Launch Products Efficiently

Choose the best partners for new product launches based on their capabilities and specializations.

Assign Territories Smartly

Create balanced territories using clean, accurate data.

Hear What Our Customers Are Saying

“If you’re struggling to understand where you fit among your partners and competitors, Partner Sonar is a great place to start. It is also a real goldmine to find new partners with specific capabilities.”

Zach Mandeville | Head of Sales Operations, Thales

Explore the powerful capabilities of Partner Sonar

Unlock innovative capabilities designed to identify strengths and weaknesses across your global channel partner coverage.

Unparalleled Insights. Limitless Partner Growth.

Partner Sonar combines 1st-party data, peer data, and publicly available web data to give you a complete picture of your partner market and reliable insight into which partners will best support your business growth.

500 k+

partners in our global database

~ 25 %

database channel partners are high cloud focused

$ 130 B

in channel partner resell activity

80 +

countries included in our channel partner database

Explore Our Resources

How To Find Cloud-Ready Channel Partners Read Now

Current State of B2B Channel Partner Sourcing Read Now

Is Your Account Management Even Close to Its Full Potential? Read Now

Get Started with Partner Sonar Today

Ready to elevate your channel strategy? Contact the Partner Sonar team to learn more and start leveraging the power of our comprehensive database and advanced analytics.