Partner Sonar

Expand Partner Sales with Partner Sonar’s Unique Data

Leverage advanced analytics applied to an extensive channel partner dataset to identify, curate, and grow the right partners — all through a scalable, user-friendly discovery and assessment channel partner software that provides you with a clear picture of partner availability.

Create Data-Driven Channel Partner Strategies

Finding the right partners can feel like searching for a needle in a haystack. Partner Sonar helps you optimize and expand your channel partner ecosystem with cloud-ready system integrators, cybersecurity vendors, highly autonomous managed service providers, value-added resellers, and more.

Grow Your Channel Program

Channel partnerships aren't built on gut instincts and anecdotal experience alone. Use our global partner database to search for and recruit new partners by type, territory, or capacity to support your products and services.

Develop Profitable Growth Strategies

Leverage detailed channel data to ensure focus, improve prioritization, and connect to the right resellers and partners. Use these insights to assign accounts based on partner capabilities, selling power, and regional strengths.

Optimize Marketing Spend

Don’t waste your budget on partners that aren’t a good fit for your business. Gain a comprehensive view of the market, then dig deep into the details to allocate MDF and RDF to the most loyal, profitable partners.

Plan and Execute Product Launches

Pull the right channel partners into new product launches, then assess market penetration based on your Share of Wallet with the top partners in the region.

Hear What Our Customers Are Saying

“If you’re struggling to understand where you fit among your partners and competitors, Partner Sonar is a great place to start. It is also a real goldmine to find new partners with specific capabilities.”

Zach Mandeville | Head of Sales Operations, Thales

Explore Partner Sonar’s Most Powerful Features

Unlock innovative capabilities designed to identify strengths and weaknesses across your global channel partner coverage.

Unparalleled Insights. Limitless Partner Growth.

Partner Sonar combines 1st-party data, peer data, and publicly available web data to give you a complete picture of your partner market and reliable insight into which partners will best support your business growth.

420 k+

partners in our global database

~ 25 %

database channel partners are high cloud focused

$ 130 B

in channel partner resell activity

80 +

countries included in our channel partner database

Explore Our Resources

How To Find Cloud-Ready Channel Partners Read Now

Current State of B2B Channel Partner Sourcing Read Now

Is Your Account Management Even Close to Its Full Potential? Read Now

Start Building Your Channel Partner Shortlist

Request a demo of Partner Sonar today to see how our innovative tool can help you expand partnerships and
drive profitable growth across key territories and markets.